Anonymous sharing in a mobile social network
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The Secret is out: the latest social network craze is now on Android, letting you anonymously share your secrets with friends and strangers, in PostSecret style.
Tell me your secrets
Secret seems to be inspired by PostSecret, an anonymous mail art project where people can send in a postcard with an image and a secret they've been wanting to reveal. The Secret app feels a lot like the same concept, but in mobile form, and with a bit less potential for anonymity.
The success of Secret seems to lie in both it's simplicity and anonymity. The app lets you anonymously reveal your secrets to friends using a simple caption, with the option of adding an image. Secrets appears on the home screen in a simple stream, with the option to like or comment on a post. You'll get a notification when someone likes or comments on your secret, and you can set the settings so that only friends can comment on your secret (anonymously, of course).
If you see that your stream is a bit sparse, you can invite friends through email or text message.
Little fish in a big pond
Once you've downloaded the app, you have to register with an email address, password and phone number.
The biggest problem with Secret is that your feed is only as active as the size of your network. If you don't know many people using the app, you'll be limited to popular secrets from random strangers.
The good thing is, the possibility for growing your network or stream beyond 'featured' posts is fairly easy: as soon as someone likes a 'secret', their friends will be able to see it too. Theoretically, if you have only one friend who is really active on Secret, you could get a lot of second degree secrets from them.
It's simple to post and add images, and the feed is presented in a really nice, clean interface.
Indiscretion at its finest
It's already proven a dangerous hit among social circles in big metro areas like New York and LA, where people tend to name names and don't mind a little indiscretion. This could be part of the reason for some of the hype around the app. On the other hand, it may not be as juicy for the average user with few contacts, but if you're dying to reveal a secret, this could be the perfect platform to do it.